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This web page had the following on the site, "Sign Up For Wholly Hemp Emails." We saw that the web site said " Special Offers New Products Social Mission Updates." It also said " Thank you for signing up! This month we are on track to help. People out of our goal of 30 people. 25 of our profits are donated to provide microloans to individuals in developing countries. Every month we set a goal of how many people we aim to help, and each order places us one step closer to reaching that goal." The header had natural skin care as the highest ranking optimized keyword. It is followed by hemp skin care, hemp skin products, and natural which isn't as ranked as highly as natural skin care. The next words news.whollyhemp.com uses is organic skin care. organic was included and could not be viewed by search parsers.